A Fresh Start for Women Over 35: Empowerment and Wellness Redefined

The Fit Bottomed Girls are back after a four-year pause! As a pioneering fitness blog dedicated to women, our absence may have raised eyebrows. Life often brings challenges that compel us to step back and reassess our paths.

Just like many of you who’ve momentarily sidelined your wellness objectives for other priorities, we’re excited to re-engage with renewed vigor and commitment. We invite every woman, particularly those over 35, to join us in this revival by focusing on your well-being.

Returning to Our Fitness Origins

When we launched Fit Bottomed Girls over 16 years ago, the dialogue surrounding women’s health was often centered around restrictive calorie limits and fat loss at any cost. This relentless chase for weight loss fostered a harmful cycle of self-doubt and resentment towards our bodies.

Our mission quickly became about breaking this cycle and challenging the prevalent diet culture. We envisioned a narrative where women trained and fueled their bodies to be strong and confident, aiming for a future where self-worth isn’t measured by a scale.

As we pursued this goal, we witnessed a positive shift in the industry towards body positivity. More women sought alternatives to harmful diet trends, aligning with our vision of wellness.

However, as our journey progressed, we found ourselves at a crossroads. With so much accomplished and life taking us in different directions—especially during the COVID-19 pandemic—we made the tough decision to pause our blog in 2020 and reflect on FBG’s future.

Our Comeback Journey

Life is unpredictable, and it can often derail our health and fitness aspirations. Prioritizing wellness amid chaos can be a struggle, yet our time away has taught us that comebacks can indeed be powerful!

While founders Jenn and Kristen have moved on, they handpicked Alison to lead the brand forward. Alison, a seasoned contributor at FBG, brings a wealth of knowledge in women’s health and fitness—especially for those experiencing peri- and post-menopause—ensuring that we continue to support women across all life stages.

We have evolved, and we are ready to reignite our mission!

Our Core Mission and Values

Since our inception in 2008, the Fit Bottomed Girls have been champions for dismantling toxic diet culture and advocating a new, healthier mindset—one that empowers women to move beyond the scale and focus on living well, feeling strong, and embracing their badassery.

We envision health and fitness as enjoyable, attainable, and accessible for everyone. Our goal is to help you build strength, enhance endurance, and appreciate your body at every stage of your journey. After all, fit bottoms encompass all shapes, sizes, and ages! Our new tagline encapsulates this ethos: “Your bottom. Your life. Your way.”

We strive to support women of all backgrounds, sizes, and fitness levels, encouraging an adventurous, active lifestyle regardless of where you are starting from.

Our mission remains clear: to educate and empower women to train for a fulfilling life characterized by strength, confidence, and authenticity.

Our guiding values include:

• Simplicity: Offering clear and practical advice for busy women.
• Autonomy: Empowering women to embrace their body autonomy without judgment.
• Integrity: Delivering truthful, ethical, and research-backed content.
• Inclusion: Celebrating all levels, shapes, sizes, ages, and backgrounds.

What to Look Forward to in Our Re-launch

As we celebrate over 16 years of empowering women, we remain dedicated to producing engaging and educational health and lifestyle content tailored for active women and those aspiring to be, throughout every life stage.

This week, we’re rolling out a series of new posts to greet our community. Following this, you can anticipate fresh blog articles every Tuesday and new podcast episodes every Thursday. Don’t miss a beat—subscribe to our weekly newsletter for easy access to all our content.

Introducing Our New Team

Leadership has transitioned from Jenn and Kristen to Alison, our new owner and Editor-in-Chief. With Alison at the helm, we are confident in continuing our mission with integrity and dedication. Learn more about our editorial team and why Alison is ideally positioned to lead us into this exciting new chapter.

Join Us on This Inspiring Journey

If you’ve ever found yourself stepping back from your health goals, rest assured that you’re not alone. It’s never too late to initiate change and realign with your aspirations. We’re here to support you!

Join us as we continue our 16-year journey of empowering women through fitness. Subscribe to our weekly emails and connect with a community that appreciates women of all backgrounds, celebrates diverse strengths, and embraces all types of fit bottoms. No matter where you are in your fitness journey, the Fit Bottomed Girls are back—ready to assist you every step of the way.

Welcome back, FBGs! We’re thrilled to have you with us. —Alison